The process of marketing a website through HTML manipulation and Link generation which targets keywords and keyphrases so that the website can be spidered thoroughly and appears high in search results.
There is "good" SEO and "bad" SEO. Good SEO uses the search engine guidelines to make the web page clearly describe its subject, making sure it contains truly useful information, including accurate information in Meta tags, and arranging for other web sites to make links to the page. Bad SEO involves attempting to deceive people into believing the page is more relevant than it truly is by doing things like adding inaccurate Meta tags to the page. Fused Design will do everything legitimately possible for your website, but will not support unethical "Meta-jacking" or "search engine spoofing".
Humans see with their eyes, but the search engine robots read the “guts” of the page. How the site is structured, using the proper keywords at the proper places, in the proper context, and the proper number of times, and optimizing your web pages not just for humans but also for search-bots is crucial.
Our developers and designers work together, paying attention to both man and machine to keep search rankings high and visitors coming back!